Your Brand - How To Be Your Own Product Manager....

A while back, Tom Peters published the concept of the personal brand.  In this book, he offers what he calls a "PBE" or Personal Brand Equity Test.  It's good stuff for the progressive, career-oriented professional in you.  The main thought - just like the great brands like Apple, you are a brand that has to be actively managed, developed and protected. 

To work on your Personal Brand Equity, take some time to answer the following questions. Figure out what you are known for, and whether you are satisfied with that brand statement or not, create a mini plan on how you’re going to improve your brand over the next six months to a year. (your brand equity should always be improving and worth more as you gain more work experience.) 

The playbook for staying on top of your Personal Brand Equity:

To get started, begin with the initial positioning statement - I am known for (2-4 items); by next year at this time, I plan also to be known for (1-2 items). If you are just starting out, make a list of what you would like to be known for.

Then work the improvement and ongoing development plan:

1. My current project(s) is provocative and challenging to me in the following (1-3 ways). If you don’t feel that your work has any challenges, then you need to identify some new projects or areas that you can experience. Are the new projects you want to work on not part of your job responsibilities?  Then volunteer for the new project.
2. New learnings in the last 90 days include (1-3 items).
3. My public (local/regional/national/global) “visibility program” consists of (2-4 items). You can improve your visibility program by participating in outside organizations, volunteering, working with mentors, and more.
4. Important new additions to my Rolodex in the last 90 days are (2-5 names). You never know where your next big break will come from so it’s important to meet as may people as you can (networking).
5. Important relationships nurtured in the last 90 days include (1-3 names).
6. My principal “resume enhancement activity” for the next 60-90 days is (1 item). For example, if you sign up for a committee , this not only gives you a new experience outside of your current work responsibilities, but will help you develop Rolodex additions.
7. My resume is specifically different than last year’s at this time in the following (1-3 ways).

Regardless of where you are in your career, it is important to review your PBE status on an ongoing basis. If you stop meeting new people and trying new things, then you’re limiting yourself and your career.

Comments

[abercrombie france]

Pour ne pas être à l'intérieur du comprendre le plus souvent, je suis enclin à n'aimez pas les messages concernant ce sujet progressivement supplémentaires considérez que vous êtes à l'écrire à la mode outre vos moyens personnels, nous avons obtenu de dire, c'est vraiment, vraiment une belle publier de ceux à retenir.

[Cyril Kramar]

Hello there, we recently redesigned our brand and it helped a lot. If you want, check out our new website

http://www.netky.sk/