Using Jobster Like Monster and CareerBuilder

Jobster, the long trendy but at times hard to figure out job site, has announced some big changes that impact recruiters and candidates alike.  Here's the breakdown of what you need to know:

--Previously, Jobster offered referral program optimization to companies large and small.  The idea was gaining traction, but apparently not quickly enough to further delay the ultimate goal - to become a job aggregator for companies and employees alike.

--For Employers, Jobster is scrapping its focus on referral programs to become a Craiglist (for jobs only) with more eye candy.   Recruiting folks will migrate to the site for the free job postings (yes, free) and the Facebook relationship and the social networking angle that is part Facebook and part LinkedIn...

--For Candidates, Jobster offers the ability to create a heavily branded, trendy/potentially dangerous video profile as well as their own online profile complete with self assigned, descriptive tags.  I have to admit, it looks pretty groovy when it is well-done.

What should you do?  If you are an employer, you have to experiment, because the price is right.  Additionally, if you haven't used CraigList as a recruiter or a candidate, you'll want to check them out and get started at the same time.   For the candidate, you have the opportunity to create some trendy stuff - if you are comfortable with some of the features, then you are likely to find a company that matches some of your needs and values.  Also, there are jobs to search and "alerts" to set up just like the big boys, just not in the same quantity...

So, the bottom line for both recruiters and active/passive candidates alike is to hit jobster, get involved and evaluate.  Hit CraigsList also if you haven't already.  And be careful with the video profiles and pictures - they haven't won a lot of jobs for candidates, but certainly have lost some jobs when not well done...  As for the long-term viability of Jobster, time will tell.  Either they get enough eyeballs to compete on their own or they find themselves acquired - by Monster, CareerBuilder, or in the ultimate example of how things can change in five years - by social network king FaceBook....

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